Meet your Aquatic Behavioral Specialists:
ISR Senior Master Instructor Candidate
My ISR Story:
In October of 2007, my father sent me the video of Miles, the toddler in the blue cotton jumper that falls into the water and then rolls back to float, and maintains his float for five minutes, fully clothed. I was absolutely amazed that a 14 month old child could save himself from drowning. Having a backyard pond and a 2 year old that couldn't swim lead me directly to the ISR national website. At the time, I noticed there were no ISR Instructors in Michigan and the nearest Instructor was Cindy Favorite, located in Toledo, OH. I came to the conclusion that I would not be able to enroll my daughter, Merlot, in the aquatic survival lesson due to the three hour drive, each way. Seeing a need for this important program in Michigan, I began to research becoming an ISR instructor. In April of 2008, I became the first Certified ISR Instructors in Michigan.
In May of 2012 I became a Master Instructor. This allows me to teach other instructors, and special needs student, thus reaching more children. In January of 2016 I will train my first two Team Instructors to work with ISR Grand Rapids to reach more young lives before they reach the water alone.
In September of 2018 I started my training as a Senior Master Instructor.
By the way, after just six weeks of lessons, Merlot swam the length of the YMCA lap pool! She now enjoys diving down to ten feet and snorkeling. She loves the water, but more importantly, she respects the water.
To watch a video about ISR, "Click Here"
I live in Allendale, MI with my wife, Wendy, and two daughters, 18 year old Bearenger and 13 year old Merlot. Bearenger is a You Tube Influencer, www.YouTube/bearenger. You really should subscribe to her page. Merlot is a 3rd degree black belt at Lakeshore Taekwondo Academy in Grand Haven and competes at a national level.
I was born and raised in a suburb of Pittsburgh, PA and graduated from Slippery Rock University of Pennsylvania in 1992 with a BS in Business Management. Just out of college, I began work with Wal-Mart as a Store Manager and worked in 11 different towns in 11 1/2 years, including six months in Canada. I was the Store Manager of the Grandville, MI Wal-Mart from November of 2000 to February of 2003. In July of 2004, I retired from Wal-Mart and started my own retail merchandising company, Platinum Service - Detail For Retail, LLC that I still own.
I can't think of anything else I would rather be doing with my life than teaching children ISR’s Self-Rescue skills! It is the most rewarding work I have ever performed.
We look forward to hearing from you and answering any questions you may have.